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Betting Industry Revolution: Innovation Meets Control in Nigeria's Bet…

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Larry Holguin
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Meet CEOs/MDs of business behind Nigeria's $2 billion Sports betting market.



Gambling has actually developed considerably in Nigeria from traditional kinds like pool staking and sports betting Baba Ijebu to a growing sports betting wagering industry. Historically tied to European football leagues, pool staking was a typical sight at motor parks and kiosks, sports betting where lovers would wager as little as N50-N200 on matches.

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Slowly, with increased internet gain access to came virtual wagering, which parallels global trends. The sports betting market is valued at $89.91 billion in 2023 and is forecasted to almost double to $182.02 billion by 2030.

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In spite of economic difficulties such as inflation, sports betting Nigeria's sports betting wagering sector sports betting has thrived, drawing in millions, especially among the younger group dealing with high joblessness rates.


Reports indicate that roughly 60 million Nigerians aged 18-40 actively take part in sports betting wagering, sports betting driving a market that generates an approximated annual revenue of N730 billion. The federal government has not gone undetected by this growth, which is considering regulative steps like excise tasks and VAT boosts to manage the sector.


The National Lottery Act of 2005 established regulatory bodies like the National Lottery Regulatory Commission to make sure reasonable operations regardless of obstacles in enforcement. Issues such as insufficient age verification and advertising rule breaches reveal market regulative gaps.


Despite these challenges, sports betting companies continue to grow through effective business models and aggressive marketing strategies, leveraging the creator influencer market.


These efforts have contributed to Nigeria's robust $2 billion sports betting sector, sports betting with CEOs playing crucial roles in broadening audience reach and sports betting driving market development. Here are the CEOs of leading sports betting wagering business who have actually substantially added to Nigeria's $2 billion gaming empire through their substantial audience reach.



Constable Olaniyan - CEO Surebet247


Sheriff Olaniyan is the CEO of Surebet247, a sports betting book business he co-founded with Badmos Olasupo in 2011. His varied profession spans numerous functions in the video gaming and entertainment industry, consisting of working at among the United Kingdom's largest video gaming centres, The Palace Bingo Club, where he functioned as the Lead Engineer in a Bingo and Bowling Club.


Olaniyan holds a BSc in Geography from the University of Ilorin and a Master's in Geographical Information Systems from the University of Glamorgan, Wales. Surebet247, founded in August 2011, has actually turned into a leading e-commerce business in the sports betting and video gaming sector, operating through online, sports betting mobile, and retail channels. The business was incorporated in Nigeria on November 7, 2006, and has because broadened its existence, sports betting achieving over 5,000 downloads on the Google Play Store.


Sam Sadi - CEO Livescorebet


Sam Sadi has over 25 years of experience in wagering brands and sports betting media. In 2019, he ended up being the CEO of LiveScore Group, a totally integrated ecosystem that combines relevant sports betting content, engaging functions, sports betting and a world-class sportsbook.


Since taking the helm right before the pandemic, Sam has driven considerable development for LiveScore Group. The company's staff member headcount has increased by 29%, sports betting and yearly earnings has actually surged from around ₤ 10 million to over ₤ 80 million.


Sam's leadership and sports betting strategic vision have actually propelled LiveScore Group's success and sports betting helped form the industry's direction. LiveScoreBet has actually accomplished major user engagement, with over 100,000 downloads on the Google Play Store.


Anthony Werkman - CEO of Betway Group


Anthony Werkman was appointed CEO of Betway in November 2017, having previously acted as the business's Marketing and Operations Director considering that 2015. He joined Betway in 2013 and sports betting has actually remained in the online video gaming industry considering that 2000, sports betting holding numerous effective functions, including General Manager of a data analytics group and Director of a digital marketing firm.


Under Werkman's leadership, Betway has continued to grow its market presence and improve its offerings. The company's app has actually garnered considerable user engagement, with over 100,000 downloads on the Google Play Store.


Damilare Alabi, Co-Founder, Managing Director NairaBET


Damilare Alabi has identified herself as a senior sports betting executive with a performance history of changing start-ups into institutionalized organizations. Her proficiency covers the gaming, property, and credit loaning industries, where he has established himself as a tactical and functional leader.


Damilare has actually contributed in NairaBET's success for over 14 years. Since June 2019, she has acted as Managing Director and has actually overseen the company's growth and operations in Lagos, Nigeria.


Before this, she was the Chief Operating from 2010 to June 2019, critical in the business's functional methods and market growth.


She founded DearDammy Women's Initiative (DDWIN), a non-profit company empowering women-owned organizations. DDWIN provides frHer educational background includes a Bachelor's degree in Geology/Earth Science from the University of Ibadan, finished in 2005.


Akin Alabi, the founder of NairaBET.com, sports betting Nigeria's pioneering sports betting bookmaking business, established business in 2009. While NairaBET was not the first sports betting wagering platform in Nigeria, sports betting it was the very first to launch a fully functional website, setting a benchmark in the market.


Femi Babalola- General Manager of 1Xbet Nigeria Limited


Femi Babalola is the Managing Director of 1XBET Nigeria Limited, a franchise of the global sports betting business based in Cyprus. 1XBET, founded in 2007 by the late Sergey Karshkov, has established itself as one of the biggest bookmakers in Europe and the world. The business runs in more than 50 nations, including Nigeria, where it is fully accredited.


Under Babalola's management, 1XBET Nigeria has actually expanded its footprint in the competitive Nigerian sports betting market, offering a wide variety of sports betting choices and an user-friendly platform. The 1XBET app has more than 500,000 downloads on the Play Store.


Gossy Ukanwoke - CEO of Betking Nigeria


Gossy Ukanwoke is the CEO of BetKing, Managing Director of KingMakers, and Chairman of Vend Capital. In addition to leading these endeavors, Ukanwoke has actually worked together with African socio-economic institutions and federal governments to design developmental policies focused on empowering young people. In 2015, Ernst & & Young honoured him as the Winner of the Accelerating Category-- World Entrepreneur of the Year.


BetKing, established and sports betting launched in Nigeria on February 22, 2018, by Byron Petzer and Adekunle Adeniji, runs under the brand name of Lake Ventures Ltd. This pan-African sports betting and home entertainment company has quickly grown its presence in Nigeria, with outlets in major cities and over 500,000 downloads on the Google Play Store.


In 2020, BetKing entered into a partnership with the Lagos Employment Trust Fund, producing over 100,000 jobs, the variety of which is increasing each year. In the exact same year, MultiChoice broadcaster bought a 20% stake in BetKing, which was increased to 49% in 2021.


Denise Coates - CEO Bet 365


Denise Coates is a British billionaire businesswoman, the creator, bulk investor, and joint Chief Executive of Bet365, an online gaming company she established in 2000. Bet365.com was released in 2001 as an online sports betting site and has actually considering that grown into one of the world's biggest online sports betting business.


By 2016, Bet365 generated $2 billion in earnings and assisted in $45 billion in annual bets. The business likewise holds a bulk stake in Stoke City Football Club. Bet365 has garnered considerable user engagement, with over 1 million downloads on the Google Play Store.


Ayo Ojuroye - CEO/Cofounder Bet9ja


Ayo Ojuroye is the CEO and sports betting co-founder of Bet9ja, a leading sports betting business in Nigeria, developed together with entrepreneur Kunle Soname, who likewise owns Portuguese club CD Feirense and Nigerian club Remo Stars.


Ojuroye is also the Chairman of Mango Asset Management, an independent Nigerian asset management business that creates investment returns and provides special investment insights and solutions to both private and institutional clients.


Founded in 2012 under KC Gaming Networks, Bet9ja has quickly grown in appeal, with over 1 million downloads on the Google Play Store. Under Ojuroye's leadership, sports betting Bet9ja has actually become a significant gamer in the Nigerian sports betting market.


Fikayo Ogunfuye - Country Director 22bet


Fikayo Ogunfuye is an experienced specialist in the sports betting industry. He has been working as the Country Director for 22BET in Nigeria considering that June 2021. In this function, sports betting he has added to the business's growth through collaborations, company technique, and new company development.


Fikayo's experience consists of functions such as Chief Operations Officer (West Africa) at 22BET, where he handled product development and customer experience, and Country Manager at 22BET, concentrating on marketing method and budget plan management. Before 22BET, he led marketing efforts at LuckyBet.NG and held numerous digital marketing functions at Laclic Services and sports betting Betty Bingo.


His profession started at Jumia Group, where he operated in SEO, CRM, and content management. Fikayo likewise functioned as a Human Resource Officer at SIFAX Group.


He holds a Bachelor of Technology (B.Tech.) in Management and Accounting from Ladoke Akintola University of Technology and a Master of Science (MS) in Business Administration, Management, and Operations from ESTG University in Cotonou, Benin Republic.


22Bet is an online gambling platform that uses sports betting, casino video games, and live dealer video games. It was launched in 2017 and sports betting is owned and run by Marikit Holdings Ltd, a business signed up in Cyprus and a subsidiary of Orakum N.V.. They are likewise the owners of Betwinner and a chain of casinos worldwide.


Sudeep Ramnani-- CEO Sportybet Group


Sudeep Ramnani is the Founder and CEO of SportyBet, sports betting a company he developed in 2013.


SportyBet is a global sports betting and real-money video gaming operator understood for providing an omni-channel home entertainment experience in regulated emerging markets. Under Ramnani's leadership, SportyBet has actually ended up being a significant player in the industry, with over 1 million downloads on the Google Play Store.


In addition to his role at SportyBet, Sudeep is an active investor sports betting in fintech and mobile payments and a strong advocate for the growing African web community. His investments show his commitment to fostering development and development within the area.


On April 30, 2024, Sudeep Ramnani bought Chowdeck, participating in a seed round valued at $2.5 million.


The company is set to disrupt the sports wagering industry.



Sunbet Sporting International Limited has stated it is focused on revolutionising how countless Africans engage with sports betting. In an industry worth over $1.5 billion annual, with double-digit development projection in the coming years, according to reports from the African Sports Betting Association and PwC, the firm intends to take advantage of advanced innovation and a commitment to accountable gambling to revolutionise the sector.


Backed by the monetary power of 4 prominent African billionaires, Sunbet, sports betting which will release in the very first quarter of 2025, intends to be the continent's largest and most ingenious sports betting platform.


At a press briefing, the business's spokesperson, Akin Babatunde, said that the increase in Internet penetration, mobile usage, and the continent's deep passion for sports betting, sports betting especially football, has set the stage for sports betting Sunbet's enthusiastic entry. He added that the firm's robust financial backing and expert team will enable it to scale and dominate the market quickly.



Islamic police raid betting stores in northern Nigeria



Islamic cops in Nigeria's northern city of Kano have begun shutting down sports betting stores, which they state are running unlawfully.


"As you understand, sports betting is prohibited in Islam," Mujahid Aminudeen, deputy chief of the Sharia police, called the Hisbah, told the BBC.


Problems from community leaders and moms and dads triggered the crackdown, fretted about the growing variety of sports betting addicts, he said.


On the first day of raids, 30 stores were closed in one residential area alone, and their owners were sent out home with a caution, the Sharia officer stated.


However Mr Aminudeen cautioned that now that the public understood that the Hisbah was clamping down on sports betting, those flouting the guidelines would be detained.


Kano city is the capital of Kano state, which has a bulk Muslim population and operates the Islamic legal system - Sharia - alongside secular law.


Bookmakers and bars tend to be allowed to run in Kano's Christian neighbourhoods, though they too can face action if the Hisbah believes Muslims are frequenting them.


However, the current crackdown is concentrated on Muslim areas of Kano, a vast city and the economic center of northern Nigeria.


sports betting wagering stores can be discovered all over the city. Most have television screens, and customers watch the outcome of global football matches or horse races on which they have actually staked money.


Mr Aminudeen stated such bookies had had the ability to run under the radar as they had opened under false pretenses.


"They don't have licences to run as they were permitted to run video games centres, which they later on converted to sports betting stores," he stated.


The sports betting wagering industry has actually broadened significantly throughout West Africa over the last few years. The region is roughly divided in between a primarily Muslim north and a primarily Christian south.


Lots of people go to bookmakers to take pleasure in the camaraderie of other gamblers, sports betting though mobile apps are also popular for sports betting on the outcome of events and groups.


Nigeria's crippling recession has actually also meant people are willing to run the risk of a small amount in the hope of winning huge.


However this had actually led to widespread addiction, and moms and dads were even complaining that kids were leaving of school to bet, Mr Aminudeen stated.


"These economic concerns we are dealing with in Nigeria is God telling us to alter our methods by stopping sins," he said.


The raids on Tuesday concentrated on Munjibir, thought about a resort area in the northeast of the city-- visitors flock there at weekends.


"I am encouraging those running those wagering shops to either shut down or we'll detain them and take them to [a Sharia] court," Mr Aminudeen stated.


It is unclear what penalty they would deal with - typically, such violations bring a fine.


Sharia was introduced in Kano in 2000 - as it remained in 11 other Muslim-majority northern states - and prostitution, gambling and the consumption of alcohol were prohibited.

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